Collateral finds local businesses that need GL, BOP, and workers' comp — researches every one of them — and drafts personalized outreach you'd actually send. You just close.
Most commercial agents spend 10+ hours a week on prospecting — buying recycled lead lists, Googling businesses one by one, copy-pasting into spreadsheets. Collateral does all of it in the background while you sell.
How it works
Pick a zip code, city, or radius. Choose your target industries — restaurants, auto shops, contractors, medical offices — whatever your book needs. Collateral finds every matching business in the area.
Collateral digs into each business — employee count, years in operation, online presence — and finds the owner or decision-maker's contact info. Then it drafts a personalized email that references their actual business.
Review, approve, send. Replies land in your inbox — from your email, your name. You take the meeting and write the policy. Collateral already found the next batch.
Why Collateral
Every lead list vendor sells the same recycled contacts to every agent in town. Collateral builds your list from scratch — real businesses in your territory, sourced fresh from public data, not a shared database.
“Hi Mike, I noticed Garcia's Auto Body has been in Tempe for 12 years…” — not a mail merge. Every email references the prospect's actual business details so it reads like you wrote it yourself.
We're not a generic sales tool with an insurance skin. Collateral is built from the ground up for agents writing GL, BOP, workers' comp, commercial auto, and umbrella policies. The research, the targeting, the email copy — all tuned for commercial lines.
CAN-SPAM compliant out of the box. Business-hours-only sending, 30 emails/day max, 3-minute gaps between sends. Emails go from your own address — not a shared platform — so your domain reputation stays clean.
Who it's for
Solo Agents
You don't have a BDR or marketing team. Collateral is both — finding and warming prospects while you focus on quoting and binding.
Growing Agencies
Your producers need a steady pipeline. Give each one a territory and let Collateral keep the top of funnel full without hiring more staff.
New Market Entry
Expanding into a new city or vertical? Collateral maps every prospect in the area before your first visit. Walk in with warm leads, not a cold list.
Pricing
Simple plans that scale with your agency. No contracts, no setup fees. Cancel anytime.
Solo
For independent agents building their book
Team
For agencies with multiple producers
Agency
For agencies scaling aggressively
FAQ
Lead list vendors sell the same contacts to every agent in your area. By the time you call, the prospect has already heard from three competitors. Collateral builds your list from scratch using real-time public data — businesses that are actually operating in your territory right now. No one else has this list because it was built just for you.
Yes. Every email includes your business name and a one-click unsubscribe. We only send during business hours (8am–6pm), cap sends at 30/day, and enforce a 3-minute gap between sends — well within CAN-SPAM guidelines. You're reaching out to business owners about a service they need, not blasting consumers.
We built in the same throttles professional email senders use: max 30 emails/day, minimum 3-minute gaps, and business-hours-only sending. Emails go from your own Gmail or SMTP — not a shared platform domain — so your sender reputation stays clean. We also verify email addresses before sending to minimize bounces.
Collateral is built for commercial P&C agents in all 50 states. General liability, BOP, workers' comp, commercial auto, umbrella — if you're writing policies for businesses, this tool was built for you. We don't currently support personal lines or life/health.
Each month, Collateral re-scans your territories and surfaces new businesses that have opened, plus any prospects you haven't reached yet. Your pipeline stays fresh without you lifting a finger.
Credits are the currency that powers Collateral's research pipeline. They're consumed whenever the system discovers businesses in your territory, identifies decision-makers at those companies, and extracts verified contact information. Credits reset monthly and unused credits don't roll over.
Let Collateral handle the pipeline. You handle the policies.
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